Kit Gale Portfolio

Portfolio

2024

kit gale

Production and Casting Assistant

Midcentury Modern Basic Green Sparkle Shape

About Me

For the past five years, I have focussed my career on working within the creative industries, helping clients discover and refine their visual identities, bringing them to life with unmatched creativity and precision.

With a keen-eye for seamless coordination and attention to detail, I bring a blend of creative insight and organisational prowess to every project, I thrive in fast-paced environments where teamwork and adaptability are paramount.

From scouting locations to liaising with talent, I'm committed to ensuring every aspect of production runs smoothly, contributing to the creation of captivating content.

I am eager to engage with creatively fulfilling opportunities that utilise and enhance my skill set and resonate with my diverse cultural interests.

CLIENTS I HAVE WORKED WITH

EXPERTISE

Branding & Visual Communication
Creative Project Management
Content Visualisation & Execution
Brand Refresh and Transformation
Casting Assistance

SKILLS & SOFTWARE

Child Licensing
Prop sourcing
Location scouting
Content creation and production
Risk Assessments
First Aid Trained
Adobe Creative suite
Client relationship management

Monday
Google Workspace
Premier Pro
Canva
Budget management
Permitting and licensing
Problem-solving
Planning
Brand-development

WORK

Casting

I successfully managed the casting for an Adidas Members Week campaign, specifically targeting individuals from Manchester. By utilising various methods, including street-casting, I ensured the campaign had an authentic and genuine feel.

As a freelance casting assistant for Chilly’s “A Reusable Way of Living” campaign, I collaborated with the Creative Director to achieve a diverse cast representing various ages, ethnicities, disabilities and genders.

Employing social media Casting Call-Outs and Street Casting techniques, I successfully assembled a broad and inclusive group of individuals.

For three consecutive years I worked across Primark’s Pride campaigns within Production, Creative Direction and Casting. The 2023 campaign brief was “Found Families”. I cast mainly outside of model agencies, putting out open calls to discover different forms of 'found family' within the LGBTQIA+ community. The cast took charge, creating, styling, and shooting their own Pride campaigns, which created a raw and genuine campaign.

PRODUCTION/CASTING ASSISTANT

‘CELEBRATING PRIDE’

CAMPAIGN, 2022

Motion Director and Casting Assistant

‘Feeling Proud’ Campaign, 2021

Working as a Production Assistant on numerous Primark children's campaigns has equipped me with extensive experience in child licensing, conducting risk assessments, and ensuring the safety of children both on set and during location shoots.

Managing multiple location shoots, I've overseen everything from pre-production to delivering assets to clients, to excelling at meeting tight deadlines to create impactful campaigns.

For a women's loungewear shoot, Primark aimed for a soft, cozy aesthetic. By carefully selecting locations, casting, and providing direction, I successfully delivered a compelling in-store campaign.

‘WELLNESS’ IN-STORE CAMPAIGN

2022

PRODUCTION/CASTING DIRECTOR

‘PRIMARK CARES’ WINDOWS CAMPAIGN

2022

Working as a Production Assistant on a wide range of Primark window campaigns, including the 2023 Valentine's windows campaign, I assisted the Producer with pre-production and conducted extensive research to create strong online social content for the campaign.